Goyard is one of the oldest luxury trunk makers in Paris, founded in 1853. It is famous for its discretion: the house does very little advertising and sells mostly through its own boutiques, which adds to its allure among collectors.
The Goyardine canvas
The signature Goyardine canvas features an interlocking chevron pattern of small dots, created in the 19th century. It is coated for durability yet remains light and flexible. Many Goyard pieces can be personalized with hand-painted initials and stripes, a long-standing tradition of the house.
Iconic models
- Saint Louis: the lightweight, reversible tote, a favorite for travel and everyday life.
- Saigon: a structured top-handle bag inspired by a historic design, with a distinctive wooden or leather handle. It comes in several sizes, including a Mini, and in a Structured version.
- Artois: a more structured tote with a zip closure.
- Anjou: a reversible tote with leather on one side and canvas on the other.
Why collectors love Goyard
Its discretion, craftsmanship, lightweight canvas and personalization options make Goyard a true insider's brand. Classic colors such as black, and the traditional black and tan, remain the most sought after.
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